1. Make your business cards simple, clear and easy to read.
 

2. Show your products with a photo or illustration.
 

3. If you have many products, picture a different one on each batch of business cards. You will be surprised by how many people remember you for that little trick ... and how many are tempted (jokingly or not) to "collect the whole set".

 
Get yourself a nice, warm fur hat & coat this fall.
 

4. If you want people to call, make your phone number large and noticeable. If you want them to visit, feature your address graphically. If you want them to e-mail you, highlight your e-mail address. We've seen far too many business cards that hide contact information in tiny, faint, illegible type. We just throw those ones away.
 

5. Print your business cards by the thousands and give them away.

Don't keep them. The worst mistake you can make with your business cards is to keep them, instead of giving them away!